Today Snakebite & Black offers clients a comprehensive casino marketing package that pulls all the traditional and digital marketing channels together under a metric-drive strategy. Team members are regularly engaged with clients in market analysis, media planning, positioning and placement, creative brainstorming, visual design work, public relations, copywriting, social media, Internet positioning, idea generation, and, of course, website production.
A common situation with up and coming casino developments as well as traditionally established ventures is a completely blind corner when it comes to the digital side of the market. At the same time, the casino and gambling industry is extremely organic now, generating dynamic changes that appear and expand exponentially very fast. Viral movements in casino marketing are also very much present and obvious as well.
The competition side has produced a far more crowded field looking for the same customers as well. The industry itself has become quite international, adding new digital players as the fastest growing side of the competition portfolio. That in turn creates a number of new perception challenges for all players, not the least of which is safety and security, increasing attention by government regulation, and trying to stand out with branding in a sea of a lot of players. The differentiation is critical not just to customers but also to other businesses where partnerships can leverage increased reach for casinos into new market areas they otherwise could not reach.
Snakebite & Black, realizing a need to meet the above challenges, transitioned from a research and brand analysis agency to a full-service consulting and marketing firm, combining staff skill sets in both traditional marketing and digital branding as well as providing professional guidance and planning in hospitality, entertainment planning, digital and real estate strategy, and business to business partnering.
Given the experience and deep training combined with Snakebite & Black’s teams, the agency is able to provide entire project management support from beginning development to end implementation, including all the related tactical and strategic services needed. And that experience has made it abundantly clear there is no default or standard approach; every client has a unique and pressing need for custom attention and response as part of a diverse client field.
Snakebite & Black’s team are all accomplished experts in the fields. They are professional with significant depth in training and real-time practice at the executive level. Operational knowledge for many of our core members comes from their own time in some of the largest casino and gambling establishments as well, allowing them to know both the industry intimately as well as their marketing roles. Combined together, Snakebite & Black’s professional team brings to the table some 40 years of combined experience supporting the gaming industry and casino marketing. This portfolio of offerings for our clients is based on the following principles:
- Snakebite & Black are not a contractor or vendor in a relationship; we are a partner.
- Mistakes will always happen but what makes a difference is how they are addressed and avoided going forward.
- We are conservative in our promises and we expand and consistently delivery on our performance.
- Presentation matters in every aspect, even the smallest detail.
- Marketing is a key generator of revenue and every component matters.
Over the course of projects and partnerships, Snakebite & Black’s team has had the opportunity to work with extremely amazing people and minds in the gaming industry, learning from their ingenuity and creativity that places them so far ahead of the pack. All of these lessons have been incorporated in every strategy tool the agency uses to leverage on future projects. We never stop learning even though we are proud of our expertise and professional skills in marketing.
The other driver that contributes to our team’s high performance is the basic, fundamental love of marketing in general. Whether it’s crafting a new overall strategy, crunching the research numbers and statistics, or working on the copyrighting and technical writing, our people are genuinely invested in what they do from sun up to sun down. And we like to show off our work, taking great price in all the effort and thought that goes into every component produced. We have been a “go-to” agency for a good number of years, handling everything from brainstorming to troubleshooting that others couldn’t fix. As a result we have a wide range of service offerings for our clients, including:
- Impact business to business marketing
- Brand development, redesign, or evolution
- Employee training and motivation for change
- Development of content marketing and related guidance
- Social media marketing and guidance
- Digital content development and related marketing
- In-house marketing staff training
- In-house communications team training
- Overall marketing plan development, consulting and production
- Deep research and big data statistical analysis
What our clients get
We know many clients are challenged with how to evolve to the next level of gaming presence and operations. Many have become extremely adept at what they do currently, squeezing out the best efficiencies at current levels. However, the path to the next point of growth is unclear and extremely risky if decided wrong. It’s often the case that bad decisions can cost significant dollars and harm, which makes for a big challenge and obstacle without a clear plan of how to solve.
We partner with clients to produce a full analysis of everything done so far from an objective, outside perspective. This is critical because internal paradigms often cloud the ability to see new opportunities buried in the familiar and apparent. Being so accustomed to procedure and routine, details can be missed as data and results are categorized in terms of what is known and familiar. Our job is to find all those hidden marketing and operational gems that can be taken advantage of but are missed because they are simply mislabeled.