Snakebite & Black’s entry into casino industry marketing was based on deep research and trend observation. From day one it was clear to staff at Snakebite & Black that the traditional casino could easily move forward leagues from its current market impression with a new, strategy-based marketing campaign that was not the norm at the time. The digital casino presented a new animal in the gambling market that was facing open, virgin territory in terms of aggressive marketing, and nobody was claiming a stake. It was an open field like an Oklahoma land run for awareness, brand development, new player recruitment and player retention.
Snakebite & Black originally began operating in gaming via the consulting side of the picture with basic brand development as well as brand and market analysis. Through a partnership approach with each client, Snakebike’s strategy involved deep market research and trend data collection to start with a good foundation of relevant, real-time information. Then the strategy would shift to positioning analysis for clients, or repositioning if necessary, to boost clients on their natural best strengths versus wasting energy fighting their weaknesses. For many of the clients Snakebite quickly saw the theme of communication and loyalty program marketing being key components for effective deep marketing into new cold prospects.
Since those early days Snakebite & Black’s involvement with gaming properties has become a highly evolved relationship with each client. An intensive amount of energy and attention is regularly pumped into messaging for consistent and strong brand germinating. This approach utilizes traditional advertising and media channels as well as a 24/7 onslaught of consistent campaigning through digital channels as well. All of the digital side is run on an Internet marketing planning mode with synced tools in social media, website content, email and newsletter blasting, and internal portfolio leveraging as well.
In the last decade Indian and tribal gaming have both become a huge element of competition as well as a source of new partners and clients in the gaming world. Build on the premise that a given Indian reservation or territory is its own governmental entity or nation, the regulation of a given tribal casino falls under a specific tribal government versus a larger state or government entity. This story has repeated itself again and again across the U.S., as it has been seen as a dependable revenue source for tribes that they have never enjoyed before. It’s an important element to consider because there are hundreds of tribal entities across the U.S. alone, and more in other countries such as Canada and Oceania.
Tribal casinos have also been a big supporter and generator or online gaming entities seeking partners and venture capitalist providers. Many of the owners of tribal entities see huge opportunity in digital gaming and the duplication of their successes in traditional, physical gaming. As a result, they are often the silent financial backer or partners behind big launches of new online casino ventures.
Snakebite & Black has been tracking this industry shift with ongoing research and annual reporting, analyzing each new major player entry as well as the cross-ties to the digital gaming arena. The tribal casino angle represents a major circumvention of the normal gaming regulation that occurs and exists for traditional and online casino gaming in the U.S., one of the largest markets of players worldwide. Our analysis looks at additions, departures, mergers, partnerships and experimental ventures closely, using this information to add substance to our marketing plans for clients, depending which region they are in and which Internet market they want to be involved in.
Snakebite & Black has been deeply involved in gaming marketing under changing paradigms for years, seeing the evolution of gaming marketing and how messaging as well as operations have to adjust significantly to stay relevant for today’s gambling customers. Our full-service marketing consulting agency provides clients all the technical and professional support needed for transitional growth to the next exponential level of market presence. Your casino needs every market advantage possible because the large amount of competition will definitely take the lead if your business does not. The digital revolution now impacts all facets of operation, from digital revenue streams to physical hotel and resort demand. Branding relevance is only boost dramatically when the hands-on approach of marketing support works in tandem with operations. Snakebite & Black can be those helping hands. Consider our services and let us show casino management how our team can help.